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The Ordinary

The Ordinary.

The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is "Clinical formulations with integrity".

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  1. The Ordinary High-Spreadability Fluid Primer 30mL
    Special Price AED85.00 was AED125.00

    This new generation of primer is a lightweight serum-like formula that increases the spreadability of subsequent complexion makeup to help avoid the unnatural and uneven accumulation of pigments especially around the eyes and on dry skin. The formula also acts as a light, non-oily surface hydrator for a natural dewy look.

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  2. The Ordinary Azelaic Acid Suspension 10% 30mL
    Special Price AED89.00 was AED125.00

    Found in grains, Azelaic Acid is produced naturally by yeast that lives on normal skin. It brightens the skin tone while visibly improving the evenness of skin texture and reducing the look of blemishes. It is a multi-functional support ingredient for all skin types and also acts as an effective antioxidant. This formula offers a very high 10% concentration of high-purity Azelaic Acid in a lightweight cream-gel system

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  3. The Ordinary “Buffet” Multi-Technology Peptide Serum 30mL
    Special Price AED155.00 was AED175.00

    This formula combines a comprehensive array of studied technologies to target multiple signs of aging at once. The technologies are Matrixyl™ 3000 peptide complex (with palmitoyl tetrapeptide-7), Matrixyl™ synthe'6™ peptide complex (with palmitoyl tripeptide-38), SYN™-AKE peptide complex (with dipeptide diaminobutyroyl benzylamide diacetate), Relistase peptide complex (with acetylarginyltryptophyl diphenylglycine), ARGIRELOX™ peptide complex (with acetyl hexapeptide-8, pentapeptide-18), Probiotic complex (with lactococcus lactis lysate), in a base of 11 skin-friendly amino acids and multiple hyaluronic acid complexes. The total concentration of these technologies in the formula by weight is 25.1%.

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  4. The Ordinary Caffeine Solution 5% + EGCG 30mL
    Special Price AED75.00 was AED100.00

    Reduces Appearance of Eye Contour Pigmentation and of Puffiness.

    This light-textured formula contains an extremely high 5% concentration of caffeine, supplemented with highly-purified Epigallocatechin Gallatyl Glucoside (EGCG) from green tea leaves. Independent studies have shown that topical use of each of caffeine and EGCG can help reduce looks of puffiness and of dark circles in the eye contour. Additional studies have shown that caffeine can also reduce the appearance of cellulite.

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  5. The Ordinary Ascorbic Acid 8% + Alpha Arbutin 2% 30mL
    Special Price AED97.00 was AED130.00

    This formula combines two of the most powerful brightening agents in skincare: pure Vitamin C and Alpha Arbutin, both solubilized in a completely water-free formula for ideal stability. Vitamin C is an effective antioxidant that brightens the skin tone and reduces signs of aging. Alpha Arbutin is a highly-purified biosynthetic active ingredient that reduces the look of dark spots and uneven skin tone.

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  6. The Ordinary Alpha Arbutin 2% + HA 30mL
    Special Price AED89.00 was AED120.00

    A Concentrated Serum with Purified Alpha Arbutin and Hyaluronic Acid.

    Alpha Arbutin reduces the looks of spots and hyper-pigmentation. It's used at a high 2% concentration versus a standard concentration of 1% and supported with a next-generation form of Hyaluronic Acid for enhanced delivery. Alpha Arbutin is much stronger in effect than Arbutin or Beta Arbutin.

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  7. The Ordinary Hyaluronic Acid 2% + B5 30mL
    Special Price AED72.00 was AED100.00

    A Hydration Support Formula with Ultra-Pure, Vegan Hyaluronic Acid.

    Hyaluronic Acid (HA) can attract up to 1,000 times its weight in water. The molecular size of HA determines its depth of delivery in the skin. This formulation combines low-, medium- and high-molecular weight HA, as well as a next-generation HA crosspolymer at a combined concentration of 2% for multi-depth hydration. This system is supported with the addition of Vitamin B5 which also enhances surface hydration. 


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  8. The Ordinary Lactic Acid 5% + HA 30mL

    A Mild Lactic Acid Superficial Peeling Formulation.

    Lactic Acid is an alpha hydroxy acid that exfoliates the skin. This 5% formulation offers very mild exfoliation and is supported with a purified Tasmanian pepperberry known to reduce signs of inflammation and sensitivity that is often associated with exfoliation.

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  9. The Ordinary Squalane Cleanser 50mL
    Special Price AED107.00 was AED129.00

    A Gentle, Moisturizing Facial Cleanser.

    A gentle cleansing product formulated to target makeup removal whilst leaving the skin feeling smooth and moisturized. 


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  10. The Ordinary Natural Moisturizing Factors + HA 30mL
    Special Price AED95.00 was AED125.00

    Surface Hydration Formula.

    Natural Moisturizing Factors (NMF) are elements that keep the outer layer of the skin protected and well-hydrated. NMF are made up of multiple amino acids, fatty acids, triglycerides, urea, ceramides, phospholipids, glycerin, saccharides, sodium PCA, hyaluronic acid and many other compounds that are naturally present in the skin.

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  11. The Ordinary Glycolic Acid 7% Toning Solution 240mL
    Special Price AED189.00 was AED199.00
    With 7% Glycolic Acid, Amino Acids, Aloe Vera, Ginseng and Tasmanian Pepperberry.

    Glycolic Acid is an alpha hydroxy acid that exfoliates the skin. This 7% toning solution offers mild exfoliation for improved skin radiance and visible clarity. The formula also improves the appearance of skin texture with continued use.

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